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Can You Really Advertise On Google Adwords For Free?

By John Hartley

You need to be really careful when you read what people say on the internet – especially if they are trying to sell something. So when I was told that you could place your adverts on Google Adwords for free I was more than skeptical.

Mind you, I know there are many people making a bucketload of money on the internet, and then there are the gurus who tell you they are and spend all their time trying to peddle the latest internet story to their list. So when one of these money-makers comes out of the woodwork it is worth listening – but take everything they say with a pinch of salt.

Now out of the depths of New York comes a doctor who says he has been advertising on Google Adwords for free - to the tune of $87 Million in Google Pay-Per-Click Ads FREE! And that as a result he has been able to make a fortune. No one has ever heard of this guy but he has been quietly making money – a lot of money – for years.

No more worries about the cost of your Ads

Just imagine it. There you are with a new product to sell. You know what keywords to advertise under, you have roughed out a few ads, and you are ready to go. But the top bid is around $3.00, and you don’t want to spend more than $1.00, otherwise you will not make any money. Then you find that a bid of $1.00 will put you on 23rd position, which will be seen by hardly anyone. Obviously, this market is too competitive.

Not if you use Doctor John’s method. You bid $3.15, knowing in advance that you will not have to spend any money on that ad. You clean up, getting loads of impression, high click-through rate, and loads of sales – every day.

Is this the Holy Grail of Advertising, the Nirvana of Google or what? But is it really possible? Surely, this guy is pulling a fast one. Well, let’s see what he says. First he points out that he has been quietly amassing a fortune on the internet for nine years and has owned 16 internet businesses. So he has been around, and he has obviously made a lot of money – and he gives proof. Sammy Robbins, a user of his system says she earned $6,600 in one day, and several other people you’ve never heard of (a good sign) say that they have made it work.

Here is what Dr John says:

“This system and what it involves has nothing to do with AdWords™ and/or AdSense™ credits or vouchers, nor the direct provision by Google any direct free advertising at anytime nor any free pay-per-click or otherwise paid-for advertising directly nor is it a “magical” code or script that blocks your webpage from being charged by Google or anyone else. But rather this is a system that if applied correctly, properly and effectively, and as instructed by its creator, allows for the elimination of the burden of costs pertaining to a customer’s pay-per-click and otherwise paid-for advertising expenses. It can even create several flooding streams of income pouring money directly into your pocket very quickly!”

Then, he says:

You CAN now set your daily budget as high as you want to go (and thereby be assured of having ONLY the BEST *TOP PREMIUM* positions at all Search Engines these are the color ribbon areas over the “organic” results everybody sees first!) But DON’T worry as you’ll never pay for a single day of pay-per-click advertising regardless of how high you set your budget! “

Well, if you have been struggling with your Adwords ads, then you have got to know more. So I have investigated this system fully, and here is what I found:

1.This is no scam.This is a method you can use so your advertising effectively costs you nothing.

2.It works with any form of PPC advertising, such as Google Adwords, Kanoodle, MSN, MIVA, Yahoo Search, or any other one you like.

3.It is perfectly legal, and in fact Google and others are quite happy for this system to be used because they make more money from it.

4.There are two things you need to do to make this a success:

A) Write good Ads. Actually this is not so difficult so long as you study the Ads that are doing well on the keyword of your choice.

B) Bid on only the most targeted keywords. For example, if you are selling or preselling car navigation systems don’t bid on cars, bid on XYZ car navigation, XYZ GPS system and so on – where XYZ is the product name.

C)Bid higher than the competition so you get the top position for that Ad. 5.You don’t need any technical knowledge to use this system.

For example, Google shows you how to place your ads, and even suggests keywords for you. You can use Google to find keywords but remember to use only the ones are directly related to your product. You will get the rest of the information you need to make this work in the product.

I can’t tell you what the secret is, but I can tell you that this is a genuine system that applied correctly will allow you to use Pay-per-Click advertising at no cost. Yes, you will be able to bid without worrying about the cost, and if you have anything like a decent product you can make a ton of money. If your product is no good, just advertise some of the great products around as an affiliate and you will make money.

Do I recommend John Cohen’s system for getting Google Adwords free? Yes, I do – unreservedly. But excuse me, I need to go and get the system working and get my new Ads up on Google.

Click Here for The Highest Rated FREE PPC Program

About the Author: John Hartley has been working on the internet for over five years and gives heaps of insider advice on systems like this at Really Useful Marketing

Source: www.isnare.com

Permanent Link: http://www.isnare.com/?aid=151358&ca=Marketing

Search Engine Marketing Guide: Things To Do To Boost Search Engine Positions And Web Site Traffic For 2006 And Beyond

By Luke Fitzsimmons

Search Engine Marketing is very important if your want your online business to succeed. It is all about good quality high value (unique is best) content, it is what the search engine want as it is what the searchers are looking for. This is just a quick list of the top of my head but is enough to keep you busy.

• Articles: this is the most powerful way for 2006 and beyond to generate good quality one-way in bound links. I will submit them to article directories and submission services, do a search on your favourite search engine for article submission services or article directories to find relevant ones for your industry. Note it is a good idea to use relevant keywords and phrases in your articles but only if they make sense.

• Press Releases: another sure fire way to generate quality links from authority sites. Press releases are much more powerful that advertising as they are objective. Again search in your favourite search engine information on how to write a good press release if you are not familiar with them for example type in ‘tips for writing a good press release’. Then do a search for good press release submission services PRWeb.com is a very popular service

• Add regular fresh content to the site: Your Search engine marketing will only succeed if you do this - you could reuse the articles used for submissions etc… But this would probably not be the best method. Although a good idea would be to write a series of articles, use a few of them or a shortened version or an abstract (still with good quality unique content of course) for submission to the directories. Make sure you tell the readers that further articles and information can be found on your website, enticing them to visit your site to read the rest of the articles.

Make a point to add fresh content of a regular basis. For example if you are in the Overseas property industry you should add new properties, buyers guides, area guides, country guides, case studies, customer testimonials, resources (i.e. weather, travel info, car hire etc… these can be affiliate links to generate additional streams of income), again I can help.

Set yourself up a Blog and make a post to ping the search engines every time you add fresh content to your site, this will alert the search engine spiders who will come crawling to review and index your new pages. Again if you don’t know much about Blogs, use your favourite search engine to find out how to set one up. Wordpress.com is a popular service.

• Joint ventures: i.e. you email your database in return for an email to another company’s database. You know your industry you should know who to tap up for a joint venture. Don’t simply view similar websites as competitors, this is short sighted instead view them as opportunities and colleagues. You can swap links, exchange content (publish each other articles), email each other databases etc… use your imagination, get creative, there is enough traffic for most websites to succeed. As long as your website adds value and offers good quality unique content you will succeed.

• Hooks: you can offer your visitors something of value in return for them signing up to your newsletter. For example, again if you are an overseas property company Free Brochures, Buyers guide, legal or tax information

• Competitions: use incentive based viral marketing i.e. you can enter your site visitors into a competition for every friend or colleague they tell about your site or register for your mailing list.

• Optimise your web pages and articles: as this article was talking about using fresh content for your search engine marketing strategy I thought it best show you how to create an optimised page, for those of you that don’t know how.

In my experience I have found that it is important to optimise each webpage for a maximum of two phrases.

Title = phrase one | phrase two

Also try to keep your Meta keywords limited to a few, use the same two phrases first as in your title although you can bulk it out with another phrase, like so

Meta keywords = phrase one, phrase two, phrase three

The Meta description must also start with your keywords but be descriptive at the same time, like so

Meta Description =. Phrase one, information for about phrase two from your company / website name

Alt tags (first 3 images on the page should contain the phrases but also describe the picture/image, like so

Alt= phrase one company name logo

Alt= phrase two picture

Alt= phrase one photos

It is also very important to have header tags with the keyphrase in, like so

Phrase one

Start the page copy with a header tag

Then the first 50 words must also contain the two phrases, like so (I have underlined the phrases.

Copy

Then use another header with a phrase

phrase two

copy

phrase one

etc…

It is recommended to have between 500 – 1300 words on the page with a keyphrase weight of 2 – 5%

The key phrases should be strategically placed in an hour glass shape in the copy, i.e. a few at the top a couple in the middle and a few at the bottom.

But don’t over do it, make the copy read naturally with all the words in context.

It is also recommended to have the phrases in bold and italic somewhere on the page as this tells the search engines they are important, I usually put them in the footer like so.

Phrase one | phrase two

Last but not least it is recommended to have your key phases in hyper links i.e. linking text

For example you can have anchor links to the different header tags on the page for navigation or run of site link at the bottom of the page.

And there you have it, a quick guide on how to optimise a webpage.

Use these SEO techniques for all pages, articles, and fresh content you add to the site and you can’t go wrong, you are giving the search engines what they want, easy to understand content rich pages, regularly updated.

In return the search engines will give you what you want good-targeted traffic that will convert into enquiries.

Please Click Here to see the Highest Rated SEO Product.

About the Author: Luke Fitzsimmons has a BA (Hons) Degree in Leisure Marketing, has passed the Google Ad words Professional Exam and has a WEB CEO Search Engine Marketing Qualification. Luke has been working online for 5 years as a search engine marketing and optimisation professional, his personal site is http://www.loudmouse.biz

Source: www.isnare.com

Permanent Link: http://www.isnare.com/?aid=66247&ca=Marketing